What's up with greens powders? Do they really live up to the hype? Let's dive head first into the new greens fad together! Like what you hear? Help us out by writing a review on iTunes!
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It’s always amazing to me what fads become popular and which ones fade away. The greens powder fad seems to be one that started out kind of slow and is now more popular than ever. Usually when a fad is this popular it’s because many are making claims about it in the media. Now that it’s 2021 you can also guarantee that a nutrition or diet fad became popular because it was being pushed by someone famous or you know, a bunch of Instagram & TikTok influencers with no nutrition expertise. It’s not to say that they shouldn’t be sharing what they love but MOST are getting paid to promote it and many will probably not be doing that said fad years from now (I have no research on this, just a hunch). So now that we are here, let’s discuss greens powders and if you should be taking them.
What are Greens Powders?
Great question. Greens powders are quite literally what they sound like, a powder that is green. I will give them that; they are very transparent in the marketing of what the product actually looks like. These greens powders have a variety of ingredients depending on which brand you are purchasing. Some of the ingredients include:
As I mentioned, every brand is different, but here are a few brands that I have heard about over and over again that you can check out for yourself (I am by no means promoting them, just sharing the ones I see often):
Note: I included the price for reference in case you were wondering how much it costs to get powdered down veggies, greens, fruits, etc.
What are the claims?
The crazy thing about supplements is that they are not highly regulated. What does that mean? That means that many companies can get away with skirting around the whole truth when it comes to their products. While, yes there are certain claims they CANNOT make, they may be able to make some wishy-washy claims that sound great to the consumer but really mean nothing and are backed my little to no research. OR they are grasping at straws. For instance, many of these greens products have “proprietary blends” which means they may be listing the actual components of the blends but never tell you how much of each product or ingredient are in the blend.
This is troublesome because you may be thinking, WOW I’m getting green tea powder (matcha) in this product which does have some solid research behind it (see below) but it’s actually in there in such a tiny amount that it more or less is useless to you the consumer. So you aren’t getting what you pay for which in some of the cases of these products is a shame because you are shelling out a great deal of money for them.
Many people fall victim to the claims made on food products. Why? Because I think we all want to believe that we are truly doing the best for our health. What’s wrong with that? Absolutely nothing. The problem is that companies prey on this because they know what sells. The claims may not be all that solid and so you may end up spending far more money on something with the false pretense that it’s going to give you X outcome when really it may not even come close to that outcome for you.
So here are some of the claims I have seen made on the greens powders:
And while you are sitting there in awe of the power of greens powders (I am being sarcastic of course) please do not ignore the fine print you will find on the bottom of many of these packages:
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
What does the research say?
Okay so you see the claims and know the ingredients of these products, but what does the research say? While I could go through every last ingredient in these products (that would take me WEEKS), it would be pointless because as I mentioned before, most of these products have “proprietary blends”. That means I have no way of knowing how much of each ingredient is truly in there which then kind of defeats the purpose of scouring the research for each ingredient as they may have a large quantity of the ingredient with the least amount of know health benefits.
Any-who, when I started looking through the research it is truly quite vacant in the powdered greens department. There is a good deal of research on powdered green tea (better known as Matcha to most) but not too many research articles on these superfood type products. Not shocking. I’m sure it would be hard to do research on a “greens powders” in general because each product seems to be a completely different mix of ingredients. That being said I was able to find a few studies, which I figured if you’re interested you can nerd out on.
In this 2011 study, you can see that 10 participants (low number in research land) took three to six teaspoons of greens powders per day (that’s 1-2 Tbsp) for a 4-week period. They tracked the blood levels of total antioxidant capacity, polyphenol content, protein, lipid and LDL oxidation, and the level of glutathione peroxidase. The results showed that the powders were well tolerated and that a reduction of oxidative damage in their blood showing that the greens were effective in that small sample size. Also important to note that they used 10 “healthy” individuals who were non-smokers and not on any vitamin supplementation but we don’t know what their diet consisted of so hard to know if this was a big improvement for them or not diet-wise.
The only other research article I could find was one done in 2009 and had to do with testing out greens powders on hypertensive (high blood pressure) individuals. The subjects took the supplement for 90 days and they did show a reduction in blood pressure. However, it is unclear what the diets of these individuals looked like prior to the study and if diet and lifestyle changes would have made the same results.
So while it does appear that there may be some positive results from greens powders I just don’t think we have enough information to declare them a superfood or a must add to our regimen quite yet. However, if you are interested in adding greens powders to your daily routine please make sure you do your research on the quality of the product. You ideally want a product that is third party tested and is transparent on their website.
An independent study on ConsumerLab.com did find that 4 of the 13 products they tested did come back exceeding the limit for lead and 1 of those high in cadmium and another high in arsenic. None of that is meant to scare you only empower you to buy from companies that are getting their products third party tested (by places like NSF, Informed Choice, UL, etc.) and to find a brand that is transparent.
Are greens powders worth it?
In my personal and professional opinion? No. They are overpriced and there truly isn’t enough research out there touting the claims that the companies who sell them are. Does that mean if you like them or you feel better using them you shouldn’t use them? Of course not. As with anything in this world, you get to make that final decision for yourself.
I personally think time and money would be better spent doing the following:
Yes, none of that is as sexy as taking the coolest new greens powder your fave celeb is taking BUT I promise you that they probably wouldn’t be taking those powders either if they didn’t receive them for free and/or were not getting paid to promote them.
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